Founder, App Design & Development, Brand Design, Web Development

"It’s a really amazing tool for saving money and eating healthier. I’ve had issues with my weight and tracking what I eat, but this helps me manage my diet while staying in budget. I’ve also been loving learning how to cook!"

We started Cookin to help beginners cook. This was a lifelong interest of Connor’s because he grew up overweight and was only able to sustainably loose weight by learning to cook more.

To understand what prevents people from cooking more, we followed people around grocery stores and watched them try to cook.

We learned that the problem begins at the grocery store. When you’re overwhelmed by shopping, you won’t cook. We developed a prototype that guided users with three one-pan recipes that utilize all groceries from an optimized list.

We pitched to investors and startup competitions to raise $45k, which we used to run a test kitchen. We hired a chef and photographer and created 100 meal plans, or 300 unique recipes, in 3 months.

Meanwhile, we expanded our web app, created a React Native iOS app, and started larger marketing experiments.

All in all, we acquired over 3500 users and received hundreds of heartfelt emails from folks who cooked their first ever meals with Cookin.

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